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User Acquisition Marketing
Hanoi, Vietnam
Full-Time
You will love it
In-Office
Posted 2w ago
Specialty:
Digital Marketing Manager
Experience Level:
1-2 years
Management Level:
1-5 people
English Level:
Basic
Skills & Technologies
AppsFlyer
Digital Marketing
Game Development
Mobile Application Design
Detail Attention
Firebase
Coaching
Marketing Strategy
Customer Support
Data Analysis
Performance Management
Data-driven Decision Making
Responsibilities
- Research global app markets on Google Play and App Store to understand business environments and product potential; provide product-oriented suggestions.
- Analyze products to identify core values and customer acquisition strategies.
- Plan and execute user acquisition campaigns for mobile apps/games across multiple platforms: Google Ads, Facebook Ads, Unity, Ironsource, etc.
- Analyze advertising metrics (CPM, CPI, IPM...) and optimize ad performance to acquire high-quality users.
- Ideate creatives for the Video Editing/Playable Ads team.
- Daily campaign monitoring and optimization to improve quality and performance.
- Act as a bridge between product, business, and creative teams to ensure campaign alignment.
Minimum Qualifications
- At least 1 year of experience running and scaling large budgets on ad platforms (Facebook, Google, TikTok, Apple Search, Unity, Mintegral, etc.).
- Knowledge of analytics tools like Appsflyer, Firebase, App Annie is a plus (training available if not experienced).
- Understanding of the mobile app/game market is a bonus.
- Experience managing monthly ad budgets of at least $50,000.
- Strong ability to manage ad campaigns effectively, optimizing for ROI/ROAS.
- Skilled in data-driven marketing analysis and decision-making.
- Detail-oriented, proactive, responsible, and enthusiastic.
- Passion for learning, staying up-to-date with trends, and experimenting with new ideas.
- Preferably experienced in Subscription/IAP business models.
- For Leader roles: candidates with experience managing a team of 3–5 are preferred. Training provided for those without.
Benefits
- Flexible salary up to $2,000 USD, depending on capability.
- 100% salary during probation (up to 2 months).
- Large advertising budget (~$500K/month).
- Opportunity to attend regional events and connect with top-tier partners.
- Access to the latest tools and resources for maximum performance.
- Autonomy in your role, with strategic input into the company’s marketing direction.
- A professional, data-driven, growth-oriented work environment with high challenges and excellent career advancement.
- Annual income from 14–18 months of salary (includes 13th month and Lunar New Year bonus based on company performance).
- Holiday bonuses for public holidays (April 30, May 1, Sept 2, New Year, March 8, Oct 20, etc.) for all employees (including interns).
- Monthly transportation and lunch allowances.
- Performance and salary review twice a year (January & July).
- Full insurance, holiday, and benefits per legal regulations, with annual health check packages provided upon official employment.
- Access to company-sponsored clubs: football, table tennis, billiards, board games, running, badminton, etc.
- In-office entertainment area with premium billiards table, table tennis, PS4, and more.
- Team building/travel every 3 months, 100% company-sponsored.
About The Company
Braly
Braly is one of Vietnam’s leading mobile app developers on Google Play and the App Store. We create products that serve tens of millions of users globally, delivering practical tech solutions to enhance everyday life. Join Braly’s talented team and conquer new milestones in the international market!
Braly
Braly is one of Vietnam’s leading mobile app developers on Google Play and the App Store. We create products that serve tens of millions of users globally, delivering practical tech solutions to enhance everyday life. Join Braly’s talented team and conquer new milestones in the international market!
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