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User Acquisition Marketing
Hanoi, Vietnam
Full-Time
You will love it
In-Office
Posted 3w ago
Specialty:
Growth Marketing
Experience Level:
2-4 years
Management Level:
None people
English Level:
Fluent
Skills & Technologies
Content Creation
Social Media
Teamwork
Paid Advertisement
CRO and AB Testing
Market Analysis
Responsibilities
- Develop and manage PPC and paid social media campaigns on platforms like Google, Facebook, Moloco, Unity and others.
- Monitor, analyze, and report on ad campaign performance, making data-driven adjustments to enhance effectiveness.
- Implement A/B testing to optimize ad creatives, targeting, and landing pages.
- Track and meet KPIs related to lead generation, ensuring a steady flow of qualified leads.
- Collaborate with content creators and designers to create compelling ads, including writing ad copy and developing visual/video content.
- Manage ad budgets to achieve targeted ROI.
- Work closely with Developers, Content, and Design teams to ensure seamless coordination and goal achievement.
- Stay updated with the latest trends and technologies in digital advertising.
- Other marketing related tasks, as required.
Minimum Qualifications
- Extensive experience in managing PPC (Pay-Per-Click) and paid social media campaigns across multiple platforms and other relevant advertising networks.
- Demonstrated ability to optimize campaigns for performance metrics
- Strong analytical skills with the ability to monitor, analyze, and report on campaign performance using tools like Google Analytics, Facebook Analytics, and other relevant software.
- Experience with A/B testing methodologies to optimize ad creatives, targeting strategies, and landing pages, ensuring the highest possible conversion rates.
- Proficient in managing and optimizing advertising budgets to achieve targeted ROI, including the ability to make data-driven decisions on budget allocation and scaling successful campaigns.
- Experience working closely with content creators, designers, and video production teams to develop compelling ad creatives, including writing persuasive ad copy and overseeing the creation of engaging visual/video content.
- Ability to work effectively with developers, content teams, and designers to ensure alignment on marketing objectives and seamless execution of campaigns.
- Fluent in English, particularly in writing skills.
Preferred Requirement
- Familiarity with blockchain-specific advertising platforms or networks
- Understanding of advertising compliance, especially related to the financial and blockchain sectors, to navigate legal requirements and avoid potential pitfalls.
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