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Growth Marketing Lead (B2C)
Ho Chi Minh City, Vietnam
Full-Time
18,000,000 ₫-25,000,000 ₫/mth
In-Office
Posted 1w ago
Specialty:
Growth Marketing
Experience Level:
2-4 years
Management Level:
1-5 people
English Level:
Conversational
Skills & Technologies
Meta Business Suite or Ads Manager
Google Ads
Digital Marketing
Growth
Content Creation
Business to Customer (B2C)
Marketing Strategy
Performance Management
Customer Relationship Management (CRM) Systems
Responsibilities
- Drive organic and paid traffic strategies to achieve revenue goals for B2C products.
- Execute and optimize paid advertising campaigns across Meta, Google, and TikTok to scale lead volume and revenue.
- Optimize retargeting and lead nurturing through email sequences, CRM, and automation.
- Work closely with the Content Lead to ensure paid ads are effectively supported by organic content.
- Monitor and optimize ad performance (CPL, CAC, ROAS) and conversion rates (Sales Conversion Rate).
- Collaborate with the Support Team to ensure lead quality and refine retargeting strategies.
Minimum Qualifications
- 3+ years of experience in Performance Marketing, Digital Marketing, or Growth Marketing.
- Proven expertise in running and optimizing Meta, Google, and TikTok Ads with a strong focus on lead generation.
- Strong data analytics mindset, proficient in Google Analytics, Ahrefs, and CRM tools.
- Solid understanding of paid funnel strategies, A/B testing, and landing page optimization.
- Strong collaboration skills, especially in working with the Content Lead to align paid and organic growth strategies.
- Bonus points for experience in Affiliate Marketing or Performance-Based Marketing.
Benefits
- Incentives are based on business performance and growth contributions.
- Work alongside a highly skilled team in the finance & investment industry.
- Dynamic startup environment that fosters creativity, flexibility, and efficiency.
- Career growth opportunities to Head of Growth or Head of Marketing roles.
- Modern and well-equipped office with a pantry, microwave, refrigerator, dedicated dining area, and creative workspaces.
- Attractive perks, including:
- Earn weekly reward points to redeem vouchers for shopping, dining, movies, flights, and more.
- Comprehensive insurance package (health, social, and unemployment insurance) as per regulations.
- 13th-month salary, holiday bonuses, allowances, paid vacations, and birthday celebrations.
- Quarterly team-building events, company trips, and bonding activities.
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