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Growth Marketing Lead (B2C)

Ho Chi Minh City, Vietnam

Full-Time

18,000,000 ₫-25,000,000 ₫/mth

In-Office

Posted 1w ago

Specialty:

Growth Marketing

Experience Level:

2-4 years

Management Level:

1-5 people

English Level:

Conversational
Skills & Technologies

Meta Business Suite or Ads Manager

Google Ads

Digital Marketing

Growth

Content Creation

Business to Customer (B2C)

Marketing Strategy

Performance Management

Customer Relationship Management (CRM) Systems

Responsibilities
  • Drive organic and paid traffic strategies to achieve revenue goals for B2C products.
  • Execute and optimize paid advertising campaigns across Meta, Google, and TikTok to scale lead volume and revenue.
  • Optimize retargeting and lead nurturing through email sequences, CRM, and automation.
  • Work closely with the Content Lead to ensure paid ads are effectively supported by organic content.
  • Monitor and optimize ad performance (CPL, CAC, ROAS) and conversion rates (Sales Conversion Rate).
  • Collaborate with the Support Team to ensure lead quality and refine retargeting strategies.
Minimum Qualifications
  • 3+ years of experience in Performance Marketing, Digital Marketing, or Growth Marketing.
  • Proven expertise in running and optimizing Meta, Google, and TikTok Ads with a strong focus on lead generation.
  • Strong data analytics mindset, proficient in Google Analytics, Ahrefs, and CRM tools.
  • Solid understanding of paid funnel strategies, A/B testing, and landing page optimization.
  • Strong collaboration skills, especially in working with the Content Lead to align paid and organic growth strategies.
  • Bonus points for experience in Affiliate Marketing or Performance-Based Marketing.
Benefits
  • Incentives are based on business performance and growth contributions.
  • Work alongside a highly skilled team in the finance & investment industry.
  • Dynamic startup environment that fosters creativity, flexibility, and efficiency.
  • Career growth opportunities to Head of Growth or Head of Marketing roles.
  • Modern and well-equipped office with a pantry, microwave, refrigerator, dedicated dining area, and creative workspaces.
  • Attractive perks, including:
  • Earn weekly reward points to redeem vouchers for shopping, dining, movies, flights, and more.
  • Comprehensive insurance package (health, social, and unemployment insurance) as per regulations.
  • 13th-month salary, holiday bonuses, allowances, paid vacations, and birthday celebrations.
  • Quarterly team-building events, company trips, and bonding activities.
About The Company
Codelight
Codelight
Codelight
Codelight

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