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Consumer Insights Manager/Lead
Bounty: COTI 2,400
Ho Chi Minh City, Vietnam
Full-Time
You will love it
Hybrid
Posted 2w ago
Specialty:
Analytics Manager
Experience Level:
4-6 years
Management Level:
1-5 people
English Level:
Fluent
Skills & Technologies
Data Analysis
Business Intelligence
Strategic Communication
Consumer Behavior Drivers
Data-driven Decision Making
AI (artificial Intelligence )
Consultative Selling
Coaching
About the Job
We are hiring a Consumer Insights Manager / Lead to build and lead our consumer insights function (based in Vietnam, focused on the US market). This is a founding leadership role where you will:- Define how we understand our customers across a multi-brand portfolio- Build the strategy, team, and operating model for consumer insights from the ground up- Partner directly with senior leadership (including ex-consultants from Bain, AC Nielsen, Google, Tiki, Trusting Social) to drive retention, loyalty, and LTV
You will sit at the intersection of strategy, analytics, and execution, working with a strong AI (LLM) and data engineering team that is building data → insights → action loops.
You will sit at the intersection of strategy, analytics, and execution, working with a strong AI (LLM) and data engineering team that is building data → insights → action loops.
Responsibilities
1. Set the vision & strategy:- Define the end-state vision for consumer insights, engagement, and retention across our retail and ecommerce portfolio- Translate business goals into a clear roadmap for customer understanding, segmentation, and lifecycle management2. Build the function & team:- Design and build the Consumer Insights function from 0 to 1 – including processes, operating cadence, and best practices- Over time, hire, manage, and develop a small team of analysts / specialists to scale the function- Establish ways of working with Product, Marketing, Operations, and the AI/Data teams3. Design customer & retention programs:- Build customer segmentation frameworks, lifecycle stages, and engagement strategies from the ground up- Design and test retention and loyalty programs, lifecycle campaigns, win-back strategies, and engagement initiatives that drive measurable LTV and revenue uplift4. Lead through doing (player-coach):- Be a player-coach: comfortable both setting direction and being hands-on in the data- Build dashboards, design analyses, and structure tests to identify what drives retention, frequency, and ARPU5. Leverage AI and modern data tools:- Partner closely with our AI and data engineering teams to use LLMs and modern data stacks to analyze customer behavior at scale- Turn messy, complex data into clear, actionable narratives and recommendations5. Own measurement & insight storytelling:- Define and track the KPIs that matter (customer health, cohort performance, retention, LTV, churn, etc.)- Build reporting and insight packs that help leadership make fast, data-backed decisions.Communicate insights in a structured, consulting-quality way (problem → approach → insight → recommendation → impact)
Minimum Qualifications
- Have 5-7+ years leading customer insights, retention, or growth initiatives at consumer-facing companies (ecommerce, marketplace, direct-to-consumer (DTC), delivery platforms preferred)
- Bonus / Highly valued: Experience in a top-tier management consulting firm (e.g., McKinsey, Bain, BCG) or similar strategy/analytics role in PE-backed or high-growth tech companies
- Have experience working with US or international companies and have strong English and data-focused communication skills
- Know what good looks like because you've built it before (e.g. launched customer programs from 0 to 1)—you can envision the end state and work backwards
- Are a player-coach: comfortable setting strategy AND getting hands-on with data, analyses, and execution
- Deeply understand retention economics: LTV modeling, cohort analysis, churn prediction, customer lifetime value optimization
- Are analytically strong and can wrangle and analyze data to glean real business insights
- Thrive in ambiguity and 0-to-1 environments—you know how to build structure where none exists
- Are excited about AI/LLMs and see how they can transform customer understanding and personalization
Preferred Requirement
- Experience in ecommerce or retail data-driven consumer insights
- Background building or scaling retention programs at high-growth companies
- Technical skills: SQL, Python, experience with data warehouses and customer data platforms
- Deep interest in the use of LLMs (or ML) for analytics and customer insights
- Some understanding of licensed medical cannabis industry in the US
Benefits
Why you’ll love working here
Attractive package and benefit
Interview Process3 rounds (Initial call - Technical interview - Final round)
Work LocationThanh My Loi (Diamond Island), Ho Chi Minh City, Vietnam
Note for recruiter+ Work from home every Wednesday+ Fluency in English (must have)+ Product mindset, prefer to have experience and interest in AI
- Own the strategy: Define and build customer engagement from scratch for a major ecommerce acquisition as well as help leaders scale data-based marketing efforts across the US for existing operations
- Real impact: Your work directly drives retention and customer value across a $600M+ business scaling to $1B+ in revenue
- US-market exposure: Travel to the US and get exposure to US work culture and business opportunities
- Modern tools: Access to cutting edge AI tools and data infrastructure to do your best work
Attractive package and benefit
- Competitive package
- Hybrid working model
- Macbook Pro provided for work
- Bonus: 13th month salary
- Weekly learning sessions and offsites
- Close-knit small team culture
Interview Process3 rounds (Initial call - Technical interview - Final round)
Work LocationThanh My Loi (Diamond Island), Ho Chi Minh City, Vietnam
Note for recruiter+ Work from home every Wednesday+ Fluency in English (must have)+ Product mindset, prefer to have experience and interest in AI
About The Company
VireoX
We are VireoX – we build agentic AI products that generate actionable insights for teams and companies in retail, finance, and manufacturing industries to optimize operations and drive measurable bottom-line growth. We have acquired a portfolio of companies in the US – scaling from $100M in revenue to $650M in revenue in 2025. We currently manage a total of $3.5B in terms of Operating Asset. Despite our size, we have a startup culture (small team) and a product-oriented culture in Vietnam. This role is based in Ho Chi Minh City, Vietnam.
VireoX
We are VireoX – we build agentic AI products that generate actionable insights for teams and companies in retail, finance, and manufacturing industries to optimize operations and drive measurable bottom-line growth. We have acquired a portfolio of companies in the US – scaling from $100M in revenue to $650M in revenue in 2025. We currently manage a total of $3.5B in terms of Operating Asset. Despite our size, we have a startup culture (small team) and a product-oriented culture in Vietnam. This role is based in Ho Chi Minh City, Vietnam.
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